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22-year school comms professional
Former assistant professor
K-12 PR, marketing and branding agency owner
Crazy about design, efficiency and helping others
NOTE FROM AMANDA: This post was written after I presented with Giancarlo Brotto from Catalyst for a SMART workshop on storytelling from schools.
Storytelling is the foundation of any successful school marketing strategy. It not only leads to the growth of private and independent schools but also increases employee and community engagement while shining the light on what makes your school so special.
SMART, in partnership with Catalyst and Holdsworth Communications, convened education school leaders for a discussion on key elements of storytelling and branding for schools. Participants joined together in breakout groups to engage in authentic dialogue, co-construct shared insight, and began working through how they can tell their schools’ stories with more impact and effectiveness. Below is a synthesis of what the breakout groups co-constructed. Be sure to watch the condensed recording to catch Amanda’s opening remarks as well as insights and reflections on what the breakout groups constructed.
Here are some key elements that make for a strong introduction of your school(s) and story:
Keep in mind that there are lots of different places where you can tell your school’s story – including your website, social media, blogs (yours and other peoples!), brochures and other printed materials, and through the local media.
Here are some additional ideas for who and what to feature when you’re building your school’s story:
Stories build rapport and connection in ways that facts and information do not. When we share stories, we engage the emotions and imagination of others to help them see things differently—and act differently as a result.
At the School Comms Lab, we're dedicated to helping you communicate effectively, easily and creatively with your school's key audiences.
In a nutshell, we're here to help make your job a bit easier--and more fun.