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22-year school comms professional
Former assistant professor
K-12 PR, marketing and branding agency owner
Crazy about design, efficiency and helping others
Now, more than ever, parents have choices for their children’s education. During the pandemic, some families switched schools or even educational models in pursuit of what would work best for their children and for their personal situations. Many families may not return to the traditional classroom, with plans to stick with virtual or homeschooling. Others might recognize that their children need something different; something more hands-on.
And that’s where career and technical education come in.
With news surrounding the labor shortages in manufacturing and the statistics highlighting the talent gap in skilled trades, to a potential amendment of the National Apprenticeship Act and soaring higher ed costs, there is no environment as primed and ready for marketing than career and technical education.
But, where does a CTE program or school start with marketing? How can schools get industry and government partners on board with sharing their stories? And, most importantly, how can CTE centers reach the ideal students (and parents) for their programs?
The increased competition with the pandemic has given all schools the opportunity to revisit their core mission, vision and values. Embrace the chance at re-discovering what makes your programs or school so great and then work strategically to share your stories with others.
To figure out who you really are as a school community, you must start with research:
Now that your brand is defined, you can begin planning communications and marketing strategies. Some tried-and-true favorite tactics include:
Listen to this episode of the NCLA Podcast to learn more about how CTE leaders can brand, promote and market their programs, people and outcomes in ways to build awareness, increase enrollment, attract new industry partnerships and even raise additional funds.
For more information on CTE marketing, visit our parent company, Holdsworth Communications.
At the School Comms Lab, we're dedicated to helping you communicate effectively, easily and creatively with your school's key audiences.
In a nutshell, we're here to help make your job a bit easier--and more fun.