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marketing

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If you’re not auditing your school or district’s marketing efforts, you could be missing out on important opportunities to improve […]

Why You Need to Audit Your School Marketing Efforts

marketing

Laptop screen showing a variety of marketing metrics charts and graphs

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Ask guardians, students, and teachers their favorite ways to receive information about school and you’ll get a multitude of preferences. […]

Back to Basics: The Top School Communications Channels and How to Use Them

marketing

A woman holding a cell phone

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Ask guardians, students, and teachers their favorite ways to receive information about school and you’ll get a multitude of preferences. […]

Back to Basics: The Top School Communications Channels and How to Use Them

marketing

A woman holding a cell phone

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Although you may not think it because students aren’t in session, summer is the perfect time to market your school. […]

How to Market Your School Over the Summer

marketing

A group of elementary students examine the plants in their school garden.

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The microschool market is one of the most up-and-coming markets in education. And, with the right marketing strategy, your microschool […]

Marketing Your Microschool

marketing

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The microschool market is one of the most up-and-coming markets in education. And, with the right marketing strategy, your microschool […]

Marketing Your Microschool

marketing

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Everyone is getting in on the game of influencer marketing–big box stores, car manufacturers, apparel, even bars and restaurants. Although […]

What I Wish I Knew Before Partnering With an Influencer for My School’s Marketing

marketing

Considering using an influencer for your school's marketing campaign?

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So, you’re thinking about launching an inbound marketing campaign, but you’re not sure where to start? Essentially, an inbound marketing […]

Easy Content Ideas to Start Your Inbound Marketing Campaign

content marketing

Working on an inbound marketing plan

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So, you’re thinking about launching an inbound marketing campaign, but you’re not sure where to start? Essentially, an inbound marketing […]

Easy Content Ideas to Start Your Inbound Marketing Campaign

content marketing

Working on an inbound marketing plan

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Now, more than ever, parents have choices for their children’s education. During the pandemic, some families switched schools or even […]

Marketing CTE Programs

branding

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The reach that social media platforms promise is undeniable. A study conducted by The Research Moms at Edison Research states […]

Why Should Schools Use Social Media Marketing?

social media

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The reach that social media platforms promise is undeniable. A study conducted by The Research Moms at Edison Research states […]

Why Should Schools Use Social Media Marketing?

social media

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NOTE: This post is an altered version of an article I wrote for the international magazine, CASE Currents, which was […]

How to Create a Brand Ambassador Program

internal comms

Onboarding for brand success

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Tips for letting the words flow If the pandemic showed us anything, it’s that we won’t accept muddy communication. 2021 […]

How to Find Your Authentic Voice

blogging

Up your content marketing output

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Tips for letting the words flow If the pandemic showed us anything, it’s that we won’t accept muddy communication. 2021 […]

How to Find Your Authentic Voice

blogging

Up your content marketing output

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