The 2023 School Comms Lab Membership Program is now open to new members!



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Everyone is getting in on the game of influencer marketing–big box stores, car manufacturers, apparel, even bars and restaurants. Although […]

What I Wish I Knew Before Partnering With an Influencer for My School’s Marketing


Considering using an influencer for your school's marketing campaign?

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So, you’re thinking about launching an inbound marketing campaign, but you’re not sure where to start? Essentially, an inbound marketing […]

Easy Content Ideas to Start Your Inbound Marketing Campaign

content marketing

Working on an inbound marketing plan

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Now, more than ever, parents have choices for their children’s education. During the pandemic, some families switched schools or even […]

Marketing CTE Programs


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The reach that social media platforms promise is undeniable. A study conducted by The Research Moms at Edison Research states […]

Why Should Schools Use Social Media Marketing?

social media

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NOTE: This post is an altered version of an article I wrote for the international magazine, CASE Currents, which was […]

How to Create a Brand Ambassador Program

internal comms

Onboarding for brand success

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Tips for letting the words flow If the pandemic showed us anything, it’s that we won’t accept muddy communication. 2021 […]

How to Find Your Authentic Voice


Up your content marketing output

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