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Happy September! Check out our incredible list of free resources and workshops!

FREEBIES, PLEASE!

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Working with vendors can be daunting. As someone who worked in-house in communications for many years, I know how it […]

7 Things I Wish I Knew About Working With Vendors When I Was In-House

everything else

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NOTE: I wrote this article for NSPRA in 2019, prior to the pandemic, but the information is still solid. It […]

Improve Your School’s Culture Through Onboarding

internal comms

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Ahh…parents. Whether you are one or not, you probably grew up with them. As a teacher, administrator or school communicator, […]

Parents: Your Closest Allies and (Sometimes) Your Biggest Critics

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Communicating with parents is a two-way street

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We were absolutely thrilled when we heard Chana Joffe-Walt’s recent segment on This American Life about choosing a song for […]

Songs for Your School’s Slideshow When No One Can Agree

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Photo by John Schnobrich on Unsplash

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Update and customize this FREE Daily School Checklist template in just a few minutes!

FREE TEMPLATE: Daily School Checklist

parent resources

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No one likes the pandemic. But, before you send a nasty email or make a negative comment about your school, think about who is on the receiving end.

A Plea For The New School Year

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Dr. Amanda Holdsworth interviewing a teacher for brand research

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Our picks for the books school communicators should add to their summer reading list Though school may be out for […]

The Top 8 Books for School Communicators

professional development

Books for school communicators

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NOTE: This post is an altered version of an article I wrote for the international magazine, CASE Currents, which was […]

How to Create a Brand Ambassador Program

internal comms

Onboarding for brand success

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Time to step away from the same old programs you’ve been using for years and try some (or all) of my top 10 recommended school communications tools.

Top 10 School Communications Tools

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