Soak up all the communications and marketing resources we've created and curated for schools

Welcome to the School Comms Lab Blog

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No one likes the pandemic. But, before you send a nasty email or make a negative comment about your school, think about who is on the receiving end.

A Plea For The New School Year

everything else

Dr. Amanda Holdsworth interviewing a teacher for brand research

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As a newer social media app dominates social media among Gen Z, the older generations of school marketers wonder whether […]

Should School Communicators Use TikTok?

social media

Should schools use TikTok

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The reach that social media platforms promise is undeniable. A study conducted by The Research Moms at Edison Research states […]

Why Should Schools Use Social Media Marketing?

social media

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Our picks for the books school communicators should add to their summer reading list Though school may be out for […]

The Top 8 Books for School Communicators

professional development

Books for school communicators

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For this post on podcasts, I interviewed Sarah Davis, communications specialist at Oakland Schools, an Intermediate School District (ISD) that […]

How to Create a Podcast for Your School or District


How to start a school or district podcast

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NOTE: This post is an altered version of an article I wrote for the international magazine, CASE Currents, which was […]

How to Create a Brand Ambassador Program

internal comms

Onboarding for brand success

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Tips for letting the words flow If the pandemic showed us anything, it’s that we won’t accept muddy communication. 2021 […]

How to Find Your Authentic Voice


Up your content marketing output

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NOTE FROM AMANDA: This post was written after I presented with Giancarlo Brotto from Catalyst for a SMART workshop on […]

How to Uncover Your School’s REAL Story


Desk with notebook and storytelling book

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Time to step away from the same old programs you’ve been using for years and try some (or all) of my top 10 recommended school communications tools.

Top 10 School Communications Tools

everything else

The Holdsworth Communications site was built on Showit with a WordPress blog.

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Soft stories during the Olympics are my jam. You know, the backstory NBC produces to show before a star athlete […]

Storytelling For Success


Amanda Holdsworth interviewing a student during a brand research phase

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