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Soak up all the communications and marketing resources we've created and curated for schools

Welcome to the School Comms Lab Blog

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New Jersey gets an A+ in climate change education  With worsening global warming and warnings from scientists of a trajectory […]

The Beyond Grades Podcast Episode 5: How the Next Generation is Learning 

podcasts

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The microschool market is one of the most up-and-coming markets in education. And, with the right marketing strategy, your microschool […]

Marketing Your Microschool

marketing

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The microschool market is one of the most up-and-coming markets in education. And, with the right marketing strategy, your microschool […]

Marketing Your Microschool

marketing

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Sharing your school’s story through video doesn’t have to be elaborate or difficult. Check out these storytelling examples.

Storytelling Through Video

storytelling

Screenshot of Netflix's trailer for Untold_The Race of the Century

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Working with vendors can be daunting. As someone who worked in-house in communications for many years, I know how it […]

7 Things I Wish I Knew About Working With Vendors When I Was In-House

everything else

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Working with vendors can be daunting. As someone who worked in-house in communications for many years, I know how it […]

7 Things I Wish I Knew About Working With Vendors When I Was In-House

everything else

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Gabby’s transcript: On August 2, more than 600 new teachers were greeted by cheerleaders and a marching band at Park […]

The Beyond Grades Podcast Episode 2: Why a new generation of educators is staying as so many others leave

podcasts

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I’ll cut to the chase: refreshing your brand, updating your website and changing your entire member portal and platform in […]

Massive Back-to-School Discount on Memberships

membership

Checking out a school's website on a laptop

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I’ll cut to the chase: refreshing your brand, updating your website and changing your entire member portal and platform in […]

Massive Back-to-School Discount on Memberships

membership

Checking out a school's website on a laptop

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California students can now get more rest – listen in.

The Beyond Grades Podcast Episode 1: California Students Can Hit Snooze One More Time

podcasts

You snooze, you win podcast promo

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NOTE: I wrote this article for NSPRA in 2019, prior to the pandemic, but the information is still solid. It […]

Improve Your School’s Culture Through Onboarding

internal comms

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NOTE: I wrote this article for NSPRA in 2019, prior to the pandemic, but the information is still solid. It […]

Improve Your School’s Culture Through Onboarding

internal comms

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I still remember sitting down to write my college essay— ironic that now I am here to help from the […]

Why You Don’t Need an Extraordinary Plot to Attract People and Sell Your Story

storytelling

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Ahh…parents. Whether you are one or not, you probably grew up with them. As a teacher, administrator or school communicator, […]

Parents: Your Closest Allies and (Sometimes) Your Biggest Critics

everything else

Communicating with parents is a two-way street

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Ahh…parents. Whether you are one or not, you probably grew up with them. As a teacher, administrator or school communicator, […]

Parents: Your Closest Allies and (Sometimes) Your Biggest Critics

everything else

Communicating with parents is a two-way street

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