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Soak up all the communications and marketing resources we've created and curated for schools

Welcome to the School Comms Lab Blog

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A well-designed onboarding program plays a crucial role in setting up your school communications professionals for success. It not only […]

4 Tips For a Strong Onboarding Program to Benefit Your School’s Communications Strategy

internal comms

New employee shaking someone's hand over a desk

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Today, we’re diving into an often overlooked but crucial aspect of understanding our schools’ appeal: surveying families who decided not […]

Why You Should Survey Families That Didn’t Enroll at Your School

research

Sign that says WE HEAR YOU.

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Today, we’re diving into an often overlooked but crucial aspect of understanding our schools’ appeal: surveying families who decided not […]

Why You Should Survey Families That Didn’t Enroll at Your School

research

Sign that says WE HEAR YOU.

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As we all know, in today’s fast-paced digital age, effective communication plays a pivotal role in the success of educational […]

Why It’s Crucial to Have a Thorough Onboarding Program for School Communications Professionals

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Picture of a Scrabble game with onboard, mentor, start, ignite, fire spelled out

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Hey there, education superheroes! Are you ready to take your school communications to the next level? Well, grab your capes […]

How to use AI for your school communications

content marketing

ChatGPT

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Hey there, education superheroes! Are you ready to take your school communications to the next level? Well, grab your capes […]

How to use AI for your school communications

content marketing

ChatGPT

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The end of the year for most people is marked by colder weather, holiday celebrations, darker evenings, and reflections on […]

8 Questions Schools Should Ask When Performing a Communications and Marketing Audit

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Graphic with 8 questions schools should ask when performing a communications and marketing audit

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If you’re not auditing your school or district’s marketing efforts, you could be missing out on important opportunities to improve […]

Why You Need to Audit Your School Marketing Efforts

marketing

Laptop screen showing a variety of marketing metrics charts and graphs

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If you’re not auditing your school or district’s marketing efforts, you could be missing out on important opportunities to improve […]

Why You Need to Audit Your School Marketing Efforts

marketing

Laptop screen showing a variety of marketing metrics charts and graphs

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Ask guardians, students, and teachers their favorite ways to receive information about school and you’ll get a multitude of preferences. […]

Back to Basics: The Top School Communications Channels and How to Use Them

marketing

A woman holding a cell phone

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Coming out of the pandemic, schools were able to not only resume in-person classes, but also in-person events and activities. […]

Event Ideas for K-12 School Engagement and Recruitment

engagement

Young children playing tug-a-war

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Coming out of the pandemic, schools were able to not only resume in-person classes, but also in-person events and activities. […]

Event Ideas for K-12 School Engagement and Recruitment

engagement

Young children playing tug-a-war

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Although you may not think it because students aren’t in session, summer is the perfect time to market your school. […]

How to Market Your School Over the Summer

marketing

A group of elementary students examine the plants in their school garden.

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Listen to the full episode here: Host In this interview, I am joined by Chris, the owner of Cole, a […]

The Beyond Grades Podcast Episode 6: How a Deaf Therapy Dog Transformed This New Jersey School

podcasts

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Listen to the full episode here: Host In this interview, I am joined by Chris, the owner of Cole, a […]

The Beyond Grades Podcast Episode 6: How a Deaf Therapy Dog Transformed This New Jersey School

podcasts

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