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Happy September! Check out our incredible list of free resources and workshops!

FREEBIES, PLEASE!

Soak up all the communications and marketing resources we've created and curated for schools

Welcome to the School Comms Lab Blog

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Working with vendors can be daunting. As someone who worked in-house in communications for many years, I know how it […]

7 Things I Wish I Knew About Working With Vendors When I Was In-House

everything else

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Gabby’s transcript: On August 2, more than 600 new teachers were greeted by cheerleaders and a marching band at Park […]

The Beyond Grades Podcast Episode 2: Why a new generation of educators is staying as so many others leave

podcasts

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I’ll cut to the chase: refreshing your brand, updating your website and changing your entire member portal and platform in […]

Massive Back-to-School Discount on Memberships

membership

Checking out a school's website on a laptop

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California students can now get more rest – listen in.

The Beyond Grades Podcast Episode 1: California Students Can Hit Snooze One More Time

podcasts

You snooze, you win podcast promo

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NOTE: I wrote this article for NSPRA in 2019, prior to the pandemic, but the information is still solid. It […]

Improve Your School’s Culture Through Onboarding

internal comms

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I still remember sitting down to write my college essay— ironic that now I am here to help from the […]

Why You Don’t Need an Extraordinary Plot to Attract People and Sell Your Story

storytelling

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Ahh…parents. Whether you are one or not, you probably grew up with them. As a teacher, administrator or school communicator, […]

Parents: Your Closest Allies and (Sometimes) Your Biggest Critics

everything else

Communicating with parents is a two-way street

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In the 21st century, social media has become an integral part of communication. News, trends, ideas, and culture are shared […]

School Communications Tips for Each Form of Social Media

social media

Social media tips for schools

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Everyone is getting in on the game of influencer marketing–big box stores, car manufacturers, apparel, even bars and restaurants. Although […]

What I Wish I Knew Before Partnering With an Influencer for My School’s Marketing

marketing

Considering using an influencer for your school's marketing campaign?

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We were absolutely thrilled when we heard Chana Joffe-Walt’s recent segment on This American Life about choosing a song for […]

Songs for Your School’s Slideshow When No One Can Agree

everything else

Photo by John Schnobrich on Unsplash

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