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Soak up all the communications and marketing resources we've created and curated for schools

Welcome to the School Comms Lab Blog

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If you’re not auditing your school or district’s marketing efforts, you could be missing out on important opportunities to improve […]

Why You Need to Audit Your School Marketing Efforts

marketing

Laptop screen showing a variety of marketing metrics charts and graphs

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Coming out of the pandemic, schools were able to not only resume in-person classes, but also in-person events and activities. […]

Event Ideas for K-12 School Engagement and Recruitment

engagement

Young children playing tug-a-war

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Coming out of the pandemic, schools were able to not only resume in-person classes, but also in-person events and activities. […]

Event Ideas for K-12 School Engagement and Recruitment

engagement

Young children playing tug-a-war

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Although you may not think it because students aren’t in session, summer is the perfect time to market your school. […]

How to Market Your School Over the Summer

marketing

A group of elementary students examine the plants in their school garden.

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Listen to the full episode here: Host In this interview, I am joined by Chris, the owner of Cole, a […]

The Beyond Grades Podcast Episode 6: How a Deaf Therapy Dog Transformed This New Jersey School

podcasts

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Listen to the full episode here: Host In this interview, I am joined by Chris, the owner of Cole, a […]

The Beyond Grades Podcast Episode 6: How a Deaf Therapy Dog Transformed This New Jersey School

podcasts

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New Jersey gets an A+ in climate change education  With worsening global warming and warnings from scientists of a trajectory […]

The Beyond Grades Podcast Episode 5: How the Next Generation is Learning 

podcasts

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The microschool market is one of the most up-and-coming markets in education. And, with the right marketing strategy, your microschool […]

Marketing Your Microschool

marketing

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The microschool market is one of the most up-and-coming markets in education. And, with the right marketing strategy, your microschool […]

Marketing Your Microschool

marketing

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Sharing your school’s story through video doesn’t have to be elaborate or difficult. Check out these storytelling examples.

Storytelling Through Video

storytelling

Screenshot of Netflix's trailer for Untold_The Race of the Century

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Working with vendors can be daunting. As someone who worked in-house in communications for many years, I know how it […]

7 Things I Wish I Knew About Working With Vendors When I Was In-House

everything else

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Working with vendors can be daunting. As someone who worked in-house in communications for many years, I know how it […]

7 Things I Wish I Knew About Working With Vendors When I Was In-House

everything else

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Gabby’s transcript: On August 2, more than 600 new teachers were greeted by cheerleaders and a marching band at Park […]

The Beyond Grades Podcast Episode 2: Why a new generation of educators is staying as so many others leave

podcasts

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I’ll cut to the chase: refreshing your brand, updating your website and changing your entire member portal and platform in […]

Massive Back-to-School Discount on Memberships

membership

Checking out a school's website on a laptop

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I’ll cut to the chase: refreshing your brand, updating your website and changing your entire member portal and platform in […]

Massive Back-to-School Discount on Memberships

membership

Checking out a school's website on a laptop

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