Blog - School Comms Lab

Tips and tricks to add more creativity to your school communications

Welcome to the
School Comms Lab Blog

Working on an inbound marketing plan

admissions, blogging, content marketing, marketing

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So, you’re thinking about launching an inbound marketing campaign, but you’re not sure where to start? Essentially, an inbound marketing […]

Easy Content Ideas to Start Your Inbound Marketing Campaign

branding, marketing

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Now, more than ever, parents have choices for their children’s education. During the pandemic, some families switched schools or even […]

Marketing CTE Programs

everything else, parent resources

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Update and customize this FREE Daily School Checklist template in just a few minutes!

FREE TEMPLATE: Daily School Checklist

Dr. Amanda Holdsworth interviewing a teacher for brand research

everything else

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No one likes the pandemic. But, before you send a nasty email or make a negative comment about your school, think about who is on the receiving end.

A Plea For The New School Year

Should schools use TikTok

social media

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As a newer social media app dominates social media among Gen Z, the older generations of school marketers wonder whether […]

Should School Communicators Use TikTok?

marketing, social media

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The reach that social media platforms promise is undeniable. A study conducted by The Research Moms at Edison Research states […]

Why Should Schools Use Social Media Marketing?

Books for school communicators

everything else, professional development

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Our picks for the books school communicators should add to their summer reading list Though school may be out for […]

The Top 8 Books for School Communicators

How to start a school or district podcast


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For this post on podcasts, I interviewed Sarah Davis, communications specialist at Oakland Schools, an Intermediate School District (ISD) that […]

How to Create a Podcast for Your School or District

Onboarding for brand success

everything else, internal comms

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NOTE: This post is an altered version of an article I wrote for the international magazine, CASE Currents, which was […]

How to Create a Brand Ambassador Program

Up your content marketing output

blogging, content marketing

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Tips for letting the words flow If the pandemic showed us anything, it’s that we won’t accept muddy communication. 2021 […]

How to Find Your Authentic Voice

ok, I'm intrigued. tell me more!

I believe communications is both an art AND a science.

I believe EVERY school is full of rich stories that need to be told...the stories of teachers, students, staff, alumni, families and community partners.

I believe if we don't tell the stories of our school, someone else will...and we might not like the narrative.

I believe in communications strategy, but also following your gut when it comes to design.

I believe that we should share our experiences and knowledge. Why not help someone else who needs it (plus, it helps with knowledge retention and transfer!).

I believe school communications can be fun, creative AND effective.

Hi, I'm Amanda. 


After days of meetings that never seem to end, your creativity is probably zapped.

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