Blog - School Comms Lab

Tips and tricks to add more creativity to your school communications

Welcome to the
School Comms Lab Blog

Communicating with parents is a two-way street

everything else

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Ahh…parents. Whether you are one or not, you probably grew up with them. As a teacher, administrator or school communicator, […]

Parents: Your Closest Allies and Your Biggest Critics

Social media tips for schools

social media

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In the 21st century, social media has become an integral part of communication. News, trends, ideas, and culture are shared […]

School Communications Tips for Each Form of Social Media

Considering using an influencer for your school's marketing campaign?

marketing, social media

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Everyone is getting in on the game of influencer marketing–big box stores, car manufacturers, apparel, even bars and restaurants. Although […]

What I Wish I Knew Before Partnering With an Influencer for My School’s Marketing

Photo by John Schnobrich on Unsplash

everything else

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We were absolutely thrilled when we heard Chana Joffe-Walt’s recent segment on This American Life about choosing a song for […]

Songs for Your School’s Slideshow When No One Can Agree


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Why are colors and fonts important for how my school communicates? We have all heard, “don’t judge a book by […]

The Communicative Power of Colors and Fonts

Working on an inbound marketing plan

admissions, blogging, content marketing, marketing

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So, you’re thinking about launching an inbound marketing campaign, but you’re not sure where to start? Essentially, an inbound marketing […]

Easy Content Ideas to Start Your Inbound Marketing Campaign

branding, marketing

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Now, more than ever, parents have choices for their children’s education. During the pandemic, some families switched schools or even […]

Marketing CTE Programs

everything else, parent resources

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Update and customize this FREE Daily School Checklist template in just a few minutes!

FREE TEMPLATE: Daily School Checklist

Dr. Amanda Holdsworth interviewing a teacher for brand research

everything else

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No one likes the pandemic. But, before you send a nasty email or make a negative comment about your school, think about who is on the receiving end.

A Plea For The New School Year

Should schools use TikTok

social media

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As a newer social media app dominates social media among Gen Z, the older generations of school marketers wonder whether […]

Should School Communicators Use TikTok?

ok, I'm intrigued. tell me more!

I believe communications is both an art AND a science.

I believe EVERY school is full of rich stories that need to be told...the stories of teachers, students, staff, alumni, families and community partners.

I believe if we don't tell the stories of our school, someone else will...and we might not like the narrative.

I believe in communications strategy, but also following your gut when it comes to design.

I believe that we should share our experiences and knowledge. Why not help someone else who needs it (plus, it helps with knowledge retention and transfer!).

I believe school communications can be fun, creative AND effective.

Hi, I'm Amanda. 


After days of meetings that never seem to end, your creativity is probably zapped.

Have no fear because my Unleash Your Creativity e-book is here! Click below to get your workbook full of tips and exercises to get your creative juices flowing. 

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